In a recent development, a Gurgaon resident has taken legal action against Zomato, alleging that the food delivery giant’s Legends campaign is deceptive and misleading. The campaign, which promises to deliver hot food items like kebabs from iconic restaurants in other cities, has come under scrutiny for allegedly failing to live up to its claims.

The plaintiff, Sourav Mall, filed a class action suit seeking injunction and damages of ₹1,00,000, accusing Zomato of misleading consumers with its hot food delivery claim. According to Mall, Zomato’s scheme, which involves flying food from iconic restaurants in different cities to the consumer’s location, is not as advertised.

The crux of Mall’s argument lies in his experience with Zomato’s Dilli ke Legends service. Despite Zomato’s assurances of delivering hot and freshly prepared food, Mall claims that the food he received was cold and not in its original packaging from the restaurant partner. Instead, it arrived in Zomato-branded packaging, raising doubts about its authenticity.

Mall further alleges that the food was not even picked up from the restaurant but from a third-party location, indicating a lack of transparency in Zomato’s delivery process. He asserts that Zomato’s use of deceptive expressions like “delivered hot” and “freshly prepared” constitutes fraud, as it induces customers to place orders based on false representations.

To address these issues, Mall seeks directions for Zomato to refrain from using the expression “delivered hot” and instead use “reheated and delivered hot” to accurately reflect the process. Additionally, he demands full disclosure from Zomato regarding how the food is delivered, reheated, and why it is not packed in original packaging.

The lawsuit also points out Zomato’s temporary suspension of order tracking for Dilli ke Legends, suggesting a possible attempt to conceal information from consumers.

Advocates Tishampati Sen, Anurag Anand, and Biyanka Bhatia are representing Mall in this legal battle against Zomato.

This legal challenge underscores the importance of transparency and honesty in advertising and business practices, especially in the food delivery industry where trust and reliability are paramount.

As the case unfolds, it raises questions about the responsibility of companies like Zomato to provide accurate information to consumers and the consequences of failing to do so. In an era where consumer protection is increasingly prioritized, this lawsuit serves as a reminder for companies to uphold ethical standards and deliver on their promises.

In conclusion, the lawsuit against Zomato highlights the need for greater accountability and transparency in the food delivery sector, with implications for how companies market their services and interact with consumers.