Marketing is essential for law firms and sole proprietors. It enables law firms to grow and must adapt to changes that occur in order to be effective. This ensures that potential clients are attracted to the law firm and turn into actual clients. In most cases, lawyers in private practice choose to do the marketing themselves. Many law firms and sole proprietors now prefer online marketing. This is because the majority of potential clients are likely to search for advocates and law firms online for legal assistance and advice.
Some marketing points are:

A website is a good place to spread information about your law firm. Your website should be simple and contain quality content that drives more users to your site. Prospects prefer quality over quantity. High-quality content on your website makes a good impression on potential customers.
website optimization is a very important aspect. Without this, your website will lag behind search engine results when potential clients search for attorneys online. they are more likely to click on websites that appear on pages of So, having quality content on your website is not enough, you should also do her SEO or search engine optimization of your website to attract more customers.
Client Reviews – Another useful and important factor for potential clients choosing a law firm is client feedback. Those looking for a lawyer online should always check customer reviews to learn more about the legal services offered than what is advertised on the website. It is important to understand that it is impossible to satisfy all customers and that some will point out problems and others will offer suggestions for improvement. Therefore, by responding positively and promptly to these reviews and suggestions, we make a good impression and are always ready to modify or improve in order to serve you better.
Professional and general legal topic blogs. You can create a legal blog page on your website and add legal content related to your area of ​​expertise.

Under section 36 of Bar council of India rules the advocates are retrained from doing any kind of advertisement or promotion activities.